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Adina Weinand

Brand & Creative Direction

Uncommon Luxe

Uncommon Luxe is an online boutique focused on promoting the production of traditional and contemporary functional art and building a community of artists, designers and collectors from around the world. The curated collection has an elevated culturally conscious aesthetic combined with refined craftsmanship. Unfortunately, due to social and economic factors, traditional art forms and crafts are disappearing around the world. The arts are influential factors in creating cultural identity.

Logo Design

The Uncommon Luxe logo is born from the essence of simplicity, sophistication, quality craftsmanship, and minimalism – all parallel elements of the concept and products. The C and L connect in a soft, thread-like form, mirroring the idea of featuring artisans and makers from around the world.

Logo – Color Version

Logo – Greyscale Version

Print Collateral

The Uncommon Luxe print collateral features color print for the top title with a silver gradient to silver foil press printing to finish the bottom half of the logo.

Uncommon Luxe logotype

Logo – Web Presence

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About

With roots in the remote fields and forests of the northernmost part of the U.S., inspiration flows from raw, natural environments and the continual search for new cultures, landscapes, and architecture to explore.

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Copyright 2025 Adina Weinand

 

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