Ethnotek creates high quality laptop and travel bags that feature ethically sourced handmade textiles. Each purchase sustains employment for the art of hand printing, weaving and embroidery with their partnering artisan villages in Ghana, Guatemala, India, Indonesia and Vietnam. Ethnotek is much more than just a bag – it’s a celebration of culture and community.
Ethnotek Spring/Summer 2017 Campaign
Art direction for Ethnotek’s SS17 campaign, including casting, styling, and directing.
Locations: Site 1 – Dalat, Vietnam, Site 2 – Ho Chi Minh City, Vietnam
Art Direction & Styling: Adina Weinand
Creative Direction: Jake Orak
Photography: Francis Xavier
Talent: Milan Gary, Ben Sturdy, Mallorie Kuschel, Nhan Do
Ethnotek Fall/Winter 2016 Catalogue
The concept for the Ethnotek Fall/Winter catalogue is a product magazine turned storytelling zine turned art book, featuring three main points of the company: artisan partnerships, high-quality products, and travel inspiration. The final piece is a compilation of illustrations and stories; describing the very beginning of the company’s artisan partnerships and it’s experiences along the way, product pages; featuring both lifestyle and product photos and features, and intermittent with the founder and staff’s personal photography they’ve collected in their sourcing trips, to inspire wanderlust in it’s readers.
View the full catalogue here:
Product Photography
Art Direction and product photography for over 60 new bags and accessories in multiple color ways for Ethnotek’s 2015 & 2016 collection. Content is included in European, Japanese, and American distributor content, Ethnotek’s website, social media, online marketing campaigns, and print material. Each series of images is planned, shot, and edited in a way that best exemplifies the features and functionality of each product.
Ethnotek Fall/Winter 2016 Buyer’s Guide & Line Sheets
A 76-page digital buyer’s guide for Ethnotek’s Fall/Winter 2016 product line, sent to American, European, and Japanese distributors for pre-season orders.
Front Cover
Back Cover
View the full catalogue here:
Product Visualization
Over 400 photoshopped product visualization images for Ethnotek’s 2015, 2016, & 2017 seasons, used for European, Japanese, and American distributor orders in pre-season sales.
