Art direction and styling for Efaisto’s Spring/Summer 2017 shoot. Efaisto is a Paris-based custom menswear company specializing in artisan-made shirts, shoes, bags, and wallets, with artisans based in Ho Chi Minh City, Vietnam. The shoot concept, as well as their new branding style, revolves around a sense of freedom, individualism, non-alignment to fashion norms, and a resistance to the mainstream lifestyle, with an urban underground and punk/hip-hop culture.
Post-production work was aesthetically inspired by Martin Parr – with a tendency towards strong lines, high color saturation, grainy film effects, and focus on interesting shapes and contrasts. Shoot content to be used in Efaisto re-branding: website, social media, promotional materials, and print.
Models: Vincent Romeo, Ivan Nguyen, Mikka Chu
Photographer: Long Tran, Anh Phi Cako
Make-up/Hair: Thuy Nguyen
Stylist: Adina Weinand
Art Direction:Â Adina Weinand, Tiphaine Sabroit
Production Coordination: Carey James
