What is BE?
BE as a form of self expression
BE as a freedom of changing and contrasting in moods, thoughts and colors
BE as limitless possibilities of creation
BE as the essence of human existence (to be or not to be)
BE as an universal word understood by humanity
Logo Design
The BE logo design comes from natural elements of the Kombucha product coming together to form the essence of being.
1 – Water Drop – representation of the natural wealth of the product as well as the human essence.
2 – Leaves – the right and left leaf embrace the the drop element in a comforting and swaddling way.
3 – Seeds – representing the seeds from the fermented fruit and herbs in the drinks, infusing the liquid element, and in return radiating the essence of the brand.
Branding Illustrations
Each BE product is used with the highest quality, organic ingredients and individually batched by hand. The illustrations represent the essence of the Kombucha ingredients with well detailed, quality crafted, hand drawn sketches to elevate the natural and highest quality values of the brand.
Color Schemes
The BE branding color schemes are analogous, representing the psychological effect of color schemes tied to the psychological color scheme connected to fruits.
Label Designs
Each label design reflects the flavor profile in an analogous color scheme, using the BE flavor color wheel above.
Typefaces
Font Guidelines
Visualization
